Welcome

Welcome to my media blog, where you will find all the work I have done for my media A Level. I am Harry Kettenis (0390). On the right side of the blog you will find labels that can be used to navigate through my blog, please ignore the "AS Work" label. I am working in a group with Ysabel Hudson-Searle (0331), Matthew Romo (1660) and Josh Stevenson (0796).

Artefacts


Our Music Video



Our Digipak Cover


Our Website

Friday 22 November 2013

Kill Your Darlings - Marketing






  • This is a newspaper article in the Daily Express.
  • It is below the line.
  • It looks to be targeting Harry Potter fans as well as mostly middle class readers of the Daily Express.
  • It can target a specific group of people and has a national audience.

  • This is an article film-news.co.uk about an event held by Daniel Radcliffe.
  • The article is below the line but the event is above the line.
  • It appeals to artists and art fans, as well as fans of Radcliffe.
  • This is interactive and can also reach a specific group of people. 




  • This is the official film poster.
  • It is distributed by Sony Distributions Classics.
  • It is above the line.
  • It would be looking to reach the general public as it will be used to advertise the film wherever possible.
  • It can reach a wider, national audience and can be displayed in a number of formats and places.



The Hobbit - Marketing

  • This is an iPhone App available for free on the app store.
  • It is distributed by Warner Bros.
  • Is above the line.
  • It would be aimed at 'tech-savvy' fans who are always online and browsing on their phones and want to keep up with info and the latest developments with the film.
  • This is short form content and can be easily viewed on a mobile.
  • Also it can further reach fans and build up their excitement for the release as they see this build up.

  • This is the official Facebook page of The Hobbit.
  • It is distributed by Warner Bros.
  • It is above the line.
  • Would be aimed at fans who are always online and want to keep up with the developments of the film.
  • This is good as it allows fans to easily share info with their Facebook friends and so it can go viral.

  • This is the Comic Con fan event.
  • The source is Warner Bros.
  • It is above the line.
  • Is aimed at comic book fans and fans of the genre, as well as long serving fans of The Hobbit and Lord of the Rings.
  • It is direct and can reach a specific group of people.
  • Also, it is interactive.

Sunday 17 November 2013

The Hobbit: Desolation of Smaug - 10 Questions

UK release date?
13th December 2013.

Institutions behind the film's production and distribution?

  • Production:
    • New Line Cinema
    • Metro-Goldwyn-Mayer
    • WingNut Films
  • Distribution:
    • Warner Bros. Pictures

What's the film's production budget?
around £250,000,000

Nationality of the film?
American

What kind of production is it?
Large budget Hollywood film.

Any connections with other films?
Sequal to The Hobbit: An Unexpected Journey (and also prequal to the Lord of the Rings Trilogy)

Who's the director?
Peter Jackson

Any star names in the cast?
  • Ian McKellen
  • Martin Freeman
  • Richard Armitage
  • Benedict Cumberbatch
  • Evangeline Lilly
  • Lee Pace
  • Luke Evans
  • Ken Stott
  • James Nesbitt
  • Orlando Bloom

What's the film about?
The dwarves, along with Bilbo Baggins and Gandalf the Grey, continue their quest to reclaim Erebor, their homeland, from Smaug. Bilbo Baggins is in possession of a mysterious and magical ring.

Who will this film appeal to?
Fans of the drama, adventure or action genres as well as fans of The Hobbit and The Lord of the Rings series.

Kill Your Darlings - 10 Questions

UK release date?
6th December 2013.

Institutions behind the film's production and distribution?

  • Production:
    • Killer Films
    • Benaroya Pictures
    • Outpost Studios
  • Distribution:
    • Sony Pictures Classics


What's the film's production budget?
Unknown

Nationality of the film?
American

What kind of production is it?
Low budget indie

Any connections with other films?
No

Who's the director?
John Krokidas

Any star names in the cast?
Daniel Radcliffe

What's the film about?
A murder in 1944 draws together the great poets of the beat generation: Allen Ginsberg, Jack Kerouac and William Burroughs.

Who will this film appeal to?
Fans of the drama or romance genres as well as fans of Daniel Radcliffe or possibly even Harry Potter fans.

Thursday 14 November 2013

Markos Markou - Q&A

Markos Markou, the director of 'Papadopoulos and Sons' an independent UK film came in to speak to us about his film and the film industry in general, more the independent film industry. Here are some things that I picked out as being interesting:


  • Firstly, the motive of his film was quite different from those we see in Hollywood. Larger film are made for the purpose of making a profit for the producers. However for Markos this was not the case. He did not want to make a huge profit on the film, but wanted to tell a story of something personal to him.
  • This personal aspect rubbed off on his crew and cast very strongly. He treated the whole production process like a "family business," put in his own words. For example, in the lunch queue every day he would line up from the back and not jump to the front of the queue as many producers would do. He was, therefore getting lunch after small crew members such as electricians. He also made an effort to learn the names of all of his crew on the first day. This made them feel like a more important cog in this system, allowing Markos to get the most out of all of his crew. 
  • This family feel also allowed him to get the actors of his choice. He originally went after Stephen Dillane to play Harry Papadopoulos, however he could not do this film as the shooting dates clashed with those of 'Game of Thrones' which Dillane was also starring in. Markos decided, however, to go after Stephen's son, Frank to play James Papadopoulos, Harry's son. After seeing this, Stephen realised how much he wanted to do this film with his son and so forced 'Game of Thrones' to move their dates so he could be a part of 'Papadopoulos and Sons.'
  • Although the sole purpose of Markos' film was not to make a profit, since he was using his own money for the whole process, he still wanted to make a profit. For this reason he made sure he kept within his budget and put maximum effort into ensuring that his film got into cinemas and was seen be as many people as possible.
    • Finally, the marketing aspect of this film was very interesting. Since he knew he would not make a return if his film was taken on by sales agents he decided to do this whole process, again, on his own. He took his film to festivals and markets all over the world in order to raise publicity. Also, he targeted the Greek community as he knew they would be the main audience of his film. He asked Greek priest to promote his films during their services throughout London and eventually managed to get his film into Cineworld branches all over England.

    Papadopoulos and Sons - Research




    "Following his ruin in the latest banking crisis, a self-made millionaire reluctantly re-unites with his estranged freewheeling brother to re-open the abandoned fish and chip shop they shared in their youth."

    Producer

    The film is produced by Marcus Markou, an actor turned play-write turned movie producer. From a young age Marcus wanted to pursue a career in acting however, in order to live up to the expectations of his parents he became an internet business owner with his brother, doing acting on the side. He also wrote some stage productions through this time. However, he decided to follow his dream and wrote a film, 'Papadopoulos and Sons.' He took a loan from his business and went ahead with the film.

    Crew

    Marcus Markou - Writer / director
    Sara Butler - Producer
    Andrew Markou - Executive Producer
    James Friend - Director of Photography
    Sebastien Morrison - Editor
    Anji Carrol - Casting
    Julian Fullalove - Production Designer

    Stephen Warbeck - Composer

    Cast

    Stephen Dillane - Harry Papadopoulos
    Georges Corraface - Spiros Papadopoulos
    Ed Stoppard - Rob
    Georgia Groome - Katie Papadopoulos
    Selina Cadell - Mrs. Parrington
    Cosima Shaw - Sophie
    Frank Dillane - James Papadopoulos


    Friday 25 October 2013

    Paranormal Activity Sweded

    For this task we were told to create a Sweded version of a well known film. I was in a group with Juliette Wileman, Enya Phillips and Josh Steveson.

    We used 5 different marketing techniques in order to promote the film. These were:


    The poster:

    The trailer:

    The Blooper Reel:

    You can watch the film here

    I enjoyed this activity as we had a lot of fun making a horror blockbuster into a short, funny parody. I also learnt a lot while shooting and editing and gained a lot of experience that I can use in the future.

    Monday 14 October 2013

    Dexter Title - Re-edit


    Summarise the conventions of title sequences that were most important to this task.
    The purpose of the title sequence is to tell the audience the cast and producers of the film and to credit everyone involved. This must be done by law.
    Font is very important as it must reflect the genre of the show.

    Colour is also important for the same reason.

    The positioning of the credits is very important as it must not cover certain images on screen and should be placed in specific space.

    How did your group plan to edit the title sequence?( consider timings, industry requirements etc).
    We began by watching the title sequence and deciding which points would be best to use for credits and noted these down. We then chose our favourites and inserted our credits after deciding the names that would be involved. Finally we edited the fonts and colours and made them match the genre and style of the opening sequence.

    Explain the creative decisions made by your group.
    We had to chose a font that reflected the genre and themes of Dexter. He was a serial killer taking part in normal everyday activities. For this reason we chose a normal looking font with a sinister red look in places to highlight the sinister side of his life.

    How does your re-edit compare to the original?
    The original looked much more full and complete as they obviously had more time and more professional designers and software. However I feel that we did better in that our fonts only filled empty space whereas their credits did go over the important images which I feel did not look as good

    Sunday 13 October 2013

    Sweded Film

    A sweded film is a film, normally around 4 minutes long, that is a remake of a popular film, made with a low budget and a camcorder. They are normally done with only one take per shot and there is little or no editing involved, they are almost purely camera work. For this reason, audio and credits are normally done in shot.

    The term originated from the 2008 comedy "Be Kind Rewind" in which Jerry (Jack Black) destroys all of the films in his friend Mike's (Mos Def) video rental store. The pair must remake all of the films, and these low budget remakes become popular amongst customers. Customers are told that the films come from Sweden and this is the reason for the high rental cost and long waiting time. This is also the reason for the term Sweding.

    Here are some examples of Swedes that I liked:


    I really enjoyed this Swede as it had a very professional feel to it. The actors appeared to take it very seriously which added to the comedy. Also, they did well to use all of the resources around them.


    This one had less of a professional feel to it, however this worked in its favour as it appeared as more of a sweded film than the Inception one. Also no sound was added in during editing so it made it a more genuine Sweded film.

    One possible sweded film we could make is Scarface as there are a lot of famous scenes and lines in it and the action could work well.

    Monday 7 October 2013

    Art of the Title Grid Activity




    The Film Idea
    Three best friends fight for the attention of the school's new heartthrob. The three friends all catch sight of the new guy which leads to them fighting over him. But who will win?

    Information Included
    In this opening we establishes the setting, a high school; the main characters; the relationship between them all, namely the three girls being friends; the genre of the film, which is obviously a teen rom-com; the title of the film, "The Competition"; and finally the credits, the names of each actor/actress as they appear.

    Titles
    We used a high school or college type font throughout the opening in order to establish the teen rom-com genre, as well as creating the setting of a high school.

    Audience Reaction
    Immediately the audience should feel curious about who this boy is. The slow reveal builds up tension of the introduction of the character and makes the audience more curious about his character.

    The should also think about, of the three girls, who will win the competition, and the love of the new boy. But more importantly they will also be thinking whether or not fighting for the love of the new boy will destroy the relationship between the three girls.

    Overall our opening is very clear as it introduces all of the characters and their relationship between each other, as well as establishing genre and setting.

    3 Important Things Included
    The master shot at the beginning immediately introduces the setting and character to the audience.

    The slow reveal builds up tension within the audience as well as making them more curious of who this character is. It also shows the importance that he will have throughout the film.

    The close ups give more depth to the characters and give the audience a quick but clear idea of each of their personalities.

    Effectiveness
    I feel that our opening was very effective. We establishes the teen rom-com genre well through a number of methods, namely through the comedy created by the reactions of the three girls, the vibrant colours and the college style titles.

    We also introduced the characters well. They all had very stereotypical costumes which allowed the audience to see exactly who they were. Also the individual close ups of the girls and the slow reveal of the boy gave more of an insight into each character and highlighted their importance.

    Finally, we established the setting well. We began with a master shot in which you could see a corridor full of lockers, which clearly showed a high school or college.

    With more time and a larger cast we could have improved the opening sequence by having a corridor full of students to create a more realistic scene.

    Sunday 6 October 2013

    Preliminary Task - Evaluation

    The Brief:
    Continuity task involving filming and editing a character opening a door, crossing a room and sitting down in a chair opposite another character with who she/he then exchanges a couple of lines of dialogue. This task should demonstrate match on action, shot/reverse shot and the 180 degree rule.

    Who did you work with and how did you manage the task between you?
    I worked with with Juliette Wileman, Abirami Logeswaran and Josh Stevenson. Juliette pitched a potential idea for the short sequence and we immediately chose to adopt this raw idea and built on it as a group. We had 40 minutes in which we decided on our idea and drew up a storyboard and shotlist, as well as deciding on who would act and their costumes. We chose Josh to act because he does AS Level drama and so had the most experience. We also chose Juliette as we wanted a female antagonist and she was most comfortable with the task.

    How did you plan your sequence? What process did you use? What theories did you try and take into account?
    To plan our sequence we began with a group discussion in which we discussed and finalised our idea by incorperating the elements of the breif into the idea. We then began to develop our idea into real shots before putting them onto a story board. This was followed by a shotlist in which we decided on the order, as well as the setups, for each of our shots. We followed this by having a walkthrough of the scene and exactly what would happen where. These 2 factors helped us hugely throughout the planning and shooting due to the fact we knew exactly what was going to happen, as well as when, allowing us to complete the task with very little stress and well within the allocated 80 minute time slot. During this whole process we had to keep a number of techniques into account in order to keep continuity. These included: narrative flow, making sure the sequence made sense; match on action, ensuring that as the shot changed the action remained continuous and did not jump and the 180 degree rule, making sure all shots were taken from the same side of the characters.

    One problem that we had to overcome was the issue of lighting. In order to create mystery and a dark atmosphere in order to match our genre (which was a crime thriller) we wanted to use minimal lighting, with a blacked out room with only a small spotlight to create a small amount of light. However we did not have the time or means to do this in the short amount time we had to shoot and our limited resources. Instead of this we opted to fully light the room and instead create mystery by cutting off the top of our antagonists face throughout the scene.

    What technology did you use to complete the task, and how did you use it?
    In the shooting stage we used a Canon HV30 camera in order to capture our shots, along with a mini DV tape which would record and save the footage. All of our audio was captured using a shotgun microphone on top of the camera and we used Sennheiser HD201 headphones in order to check what sound was being picked up.

    During editing we use Adobe Premiere Pro. We used this to select which shots we wanted to use before cutting them down and inserting them into the timeline. Once this was done we further edited them in order to match up the audio and ensure that we had seamless transitions between each shot.

    What factors did you have to take into account when planning shooting and editing?
    In planning we had to decide on many factors as this was the basis of our whole sequence. Once we had our idea we had to decide on the time and means that we had. For example we knew that we had a very short time in which to shoot, as well as very limited space, so we knew that anything extreme would not work and we, therefore, decided to keep our shots reasonably simple and short and stick to ideas that we knew would be feasible. We also had to consider where we would shoot and once decided, had to arrange necessary permissions from teachers and clashes with other groups.

    In shooting we constantly had to keep an eye on how long we had and how long we would allow for each shot in order to be able to complete the task on time. We also had to follow many rules such as the 180 degree rule and 30 degree rule in order to ensure we had continuity. Another way in which we achieved this was to record more footage than we needed, so we would be able to cut it down to what we needed and would not be left with any gaps.

    In editing we had to ensure we had match on action and make sure the audio was synced.

    How successful was your sequence? Please identify what worked well, and in hindsight, what would you improve/do differently?
    I feel that, in terms of the task given to us, our sequence was quite successful. The story of the sequence was exactly as it was in the brief so we followed this well. We also demonstrated match on action, shot/reverse shot and the 180 degree rule throughout the scene.

    One problem, however, was that as Josh walked through the door, in order for the audio to match up we could not have match on action and his position jumped backwards, it did not create much of a problem but may be noticeable for some viewers. However, we could not change this as we had no more shots that we could use. In hindsight we could have focused on this transition more and taken more shots in order to have enough for our sequence to make sense.

    What have you learnt from completing this task? Looking ahead, how will this learning be significant when completing the rest of your foundation coursework, do you think?
    This task has taught me a number of vital things that will play a huge part in my future development in media studies. I learnt how to plan, shoot, edit, and, possibly most importantly, manage a shoot within the time and means available. It has also taught me about many rules and techniques that must be followed in order to have continuity in a sequence and ensure that it makes sense.

    Friday 27 September 2013

    Accident Sequence


    What techniques did you specifically use to create continuity (narrative flow) in your accident sequence?
    The sequence was started with a master shot which established the setting of the sequence and introduced the two characters.

    This was followed by a low angle shot of my character when he was angry. This low angle increased the level of authority of this character as well as making him appear more intimidating and serious to the audience for them to be able to feel the same fear that Kayvon's character felt.

    This then cut to a mid shot of my character hitting character as he fell into the wall. This then cut to a close up of Kayvon sliding down the wall as he fell unconscious. We used a match on action by ensuring that Kayvon and the camera remained in the same positions in order to give a seamless transition between the two shots.

    My character then shook Kayvon's character to see if he was conscious before running away. The low angle allowed the audience to see the scene from the point of view of Kayvon's character.

    In hindsight, what could you do to improve the continuity (narrative flow) of the sequence?
    One main mistake that we made was not abiding by the 180 degree rule. In the second shot my character jumped from the right of the shot to the left. This may have caused confusion for the audience in terms of the positioning. We should have kept each character on their respective sides of the shot.

    Thursday 26 September 2013

    Continuity - Killing Bono Opening Sequence




    Immediately we see a shot of a car coming down a narrow street at night, which allows us to see the setting of the film and the area in which the opening sequence is set. Also the fact that the car is all we really see highlights its importance throughout the scene.

    The car turns round a corner and the scene cuts to a master shot of a group of tall buildings behind the car. Again this master shot allows us to see the overall setting of the film which is a old and run-down looking town. Also, by the car, again, being the main focus of the shot the audience is forced to notice it. furthermore as the car goes round the corner and the shot changes there is a match on action.

    We then see a close up of the hands of the driver on the steering wheel, before the shot cuts to another extreme close up of the driver's eyes in the mirror of the car. This slow reveal adds to the tension and suspense of who this character is and why he is so important, the fact that we do not yet see his who face also adds to this suspense.

    Another pan of the car is shown, again highlighting its importance. This is followed by a number of cross cuts between the driver's face and the car itself. We know that these shots are happening simultaneously and this allows us to see that he is on a journey while he gives some sort of monologue.

    One technique repeated throughout the scene is the 180 degree rule. throughout the scene all shots of the driver's face are either from in front of from his left side which creates a sense of continuity as it is clear that he is always facing and travelling in the same direction.

    Saturday 21 September 2013

    Opening Sequence - Casino Royale


    http://www.artofthetitle.com/title/casino-royale/

    This is one of the many extremely successful films in the Bond series. This film takes place at the beginning of Bond's career during which time he is only beginning to earn his "licence to kill."

    The scene is immediately set with an extreme long shot of a building with the setting, Prague, shown to us in large letters. This immediately sets the scene for the audience as they know exactly where they are and the type of setting the opening scene takes place in. The clear night time also allows the audience to understand the sort of criminal or underground behaviour that is about to go on, as you would not normally be in a large office type establishment like this during the day.

    We then see the antagonist appear with a stern look on his face. The shot is taken at a low angle, which gives the character an element of authority and makes us fear him and see him as a threat. However as he enters the lift inside the building we see him from a high angle, which is strange considering the low angle from which we just saw him. It is as if the power has been taken from him and he is about to face someone who will challenge his power and authority and become a real threat to him.

    We soon find out that this is James Bond, the main protagonist of the film and series who we know is not beaten. We see the antagonist enter the room, thinking he is alone, before we see a closeup of his confused face as he notices a calm looking Bond who has been awaiting his arrival. This immediately shows us the character of Bond who is a cool, calm hero who does not become at all worried by the presence of this man.

    We begin to see part of a flashback, which we soon find out is Bond's first kill, and the murdered man was a worker or acquaintance of our antagonist. Giving us an insight of what has previously gone on in Bond's career, as well as what might happen due to his previous actions. All this comes before he kills both antagonists in the flashback and real life.

    This is a great effect and very typical of the action genre as it gives us a snippet of action and gunplay before we jump into the main film. This gets the audience in the mood for the film and allows them to begin to see what sorts of things the can come to expect over the course of this great action film.

    Wednesday 18 September 2013

    Still Shots - Reflection

      
    REPRESENTING THE GENRE
    This is an over the shoulder shot. This type of shot was used in order for the audience to be able to see the scene from the point of view of the protagonist, who is in this case, a spy who is attempting to gain information from these two characters. The main focus is the secret exchange between the two characters. The genre I chose for this still frame was a crime thriller and I believe this represents it well due to the secretive behaviour of the two antagonists.

    ACHIEVING THE EFFECT
    in order to achieve this effect I took the photograph from behind the actor in order to gain the over the shoulder effect. He also put his hood up in order to add to the mystery of who he is. By having the 2 actresses, who played the antagonists, so close together I was able to give the effect of them being secretive and not openly showing their shady behaviour.

    SUCCESS
    This is quite clearly an over the shoulder shot and the positioning of the camera and the protagonist are accurate and display this kind of shot. Also the natural lighting  gives the effect of them being outdoors, which is a more likely setting for a scene like this. 

    WHAT I WOULD CHANGE
    I would have changed the lighting to make the scene darker. This would make it appear as if this was at night, which would give this a more mysterious look and be more suited to the crime thriller genre. However this was not possible due to the time of day at which this was shot and the positioning. I would also have had a more stern or threatening look on the faces of the antagonists as to highlight their evil intentions.