Kill Your Darlings - Marketing



• This is a newspaper article in the Daily Express.
• It is below the line.
• It looks to be targeting Harry Potter fans as well as mostly middle class readers of the Daily Express.
• It can target a specific group of people and has a national audience.

• This is an article film-news.co.uk about an event held by Daniel Radcliffe.
• The article is below the line but the event is above the line.
• It appeals to artists and art fans, as well as fans of Radcliffe.
• This is interactive and can also reach a specific group of people. 

• This is the official film poster.
• It is distributed by Sony Distributions Classics.
• It is above the line.
• It would be looking to reach the general public as it will be used to advertise the film wherever possible.
• It can reach a wider, national audience and can be displayed in a number of formats and places.





The Hobbit - Marketing

• This is an iPhone App available for free on the app store.
• It is distributed by Warner Bros.
• Is above the line.
• It would be aimed at 'tech-savvy' fans who are always online and browsing on their phones and want to keep up with info and the latest developments with the film.
• This is short form content and can be easily viewed on a mobile.
• Also it can further reach fans and build up their excitement for the release as they see this build up.

• This is the official Facebook page of The Hobbit.
• It is distributed by Warner Bros.
• It is above the line.
• Would be aimed at fans who are always online and want to keep up with the developments of the film.
• This is good as it allows fans to easily share info with their Facebook friends and so it can go viral.

• This is the Comic Con fan event.
• The source is Warner Bros.
• It is above the line.
• Is aimed at comic book fans and fans of the genre, as well as long serving fans of The Hobbit and Lord of the Rings.
• It is direct and can reach a specific group of people.
• Also, it is interactive.

The Hobbit: Desolation of Smaug - 10 Questions

UK release date?
13th December 2013.

Institutions behind the film's production and distribution?

• Production:
• New Line Cinema
• Metro-Goldwyn-Mayer
• WingNut Films
• Distribution:
• Warner Bros. Pictures

What's the film's production budget?
around £250,000,000

Nationality of the film?
American

What kind of production is it?
Large budget Hollywood film.

Any connections with other films?
Sequal to The Hobbit: An Unexpected Journey (and also prequal to the Lord of the Rings Trilogy)

Who's the director?
Peter Jackson

Any star names in the cast?

• Ian McKellen
• Martin Freeman
• Richard Armitage
• Benedict Cumberbatch
• Evangeline Lilly
• Lee Pace
• Luke Evans
• Ken Stott
• James Nesbitt
• Orlando Bloom
• 
  

What's the film about?
The dwarves, along with Bilbo Baggins and Gandalf the Grey, continue their quest to reclaim Erebor, their homeland, from Smaug. Bilbo Baggins is in possession of a mysterious and magical ring.

Who will this film appeal to?
Fans of the drama, adventure or action genres as well as fans of The Hobbit and The Lord of the Rings series.

Kill Your Darlings - 10 Questions

UK release date?
6th December 2013.

Institutions behind the film's production and distribution?

• Production:
• Killer Films
• Benaroya Pictures
• Outpost Studios
• Distribution:
• Sony Pictures Classics

What's the film's production budget?
Unknown

Nationality of the film?
American

What kind of production is it?
Low budget indie

Any connections with other films?
No

Who's the director?
John Krokidas

Any star names in the cast?
Daniel Radcliffe

What's the film about?
A murder in 1944 draws together the great poets of the beat generation: Allen Ginsberg, Jack Kerouac and William Burroughs.

Who will this film appeal to?
Fans of the drama or romance genres as well as fans of Daniel Radcliffe or possibly even Harry Potter fans.

Markos Markou - Q&A

Markos Markou, the director of 'Papadopoulos and Sons' an independent UK film came in to speak to us about his film and the film industry in general, more the independent film industry. Here are some things that I picked out as being interesting:

• Firstly, the motive of his film was quite different from those we see in Hollywood. Larger film are made for the purpose of making a profit for the producers. However for Markos this was not the case. He did not want to make a huge profit on the film, but wanted to tell a story of something personal to him.

• This personal aspect rubbed off on his crew and cast very strongly. He treated the whole production process like a "family business," put in his own words. For example, in the lunch queue every day he would line up from the back and not jump to the front of the queue as many producers would do. He was, therefore getting lunch after small crew members such as electricians. He also made an effort to learn the names of all of his crew on the first day. This made them feel like a more important cog in this system, allowing Markos to get the most out of all of his crew. 

• This family feel also allowed him to get the actors of his choice. He originally went after Stephen Dillane to play Harry Papadopoulos, however he could not do this film as the shooting dates clashed with those of 'Game of Thrones' which Dillane was also starring in. Markos decided, however, to go after Stephen's son, Frank to play James Papadopoulos, Harry's son. After seeing this, Stephen realised how much he wanted to do this film with his son and so forced 'Game of Thrones' to move their dates so he could be a part of 'Papadopoulos and Sons.'

• Although the sole purpose of Markos' film was not to make a profit, since he was using his own money for the whole process, he still wanted to make a profit. For this reason he made sure he kept within his budget and put maximum effort into ensuring that his film got into cinemas and was seen be as many people as possible.

• Finally, the marketing aspect of this film was very interesting. Since he knew he would not make a return if his film was taken on by sales agents he decided to do this whole process, again, on his own. He took his film to festivals and markets all over the world in order to raise publicity. Also, he targeted the Greek community as he knew they would be the main audience of his film. He asked Greek priest to promote his films during their services throughout London and eventually managed to get his film into Cineworld branches all over England.

Papadopoulos and Sons - Research

"Following his ruin in the latest banking crisis, a self-made millionaire reluctantly re-unites with his estranged freewheeling brother to re-open the abandoned fish and chip shop they shared in their youth."

Producer

The film is produced by Marcus Markou, an actor turned play-write turned movie producer. From a young age Marcus wanted to pursue a career in acting however, in order to live up to the expectations of his parents he became an internet business owner with his brother, doing acting on the side. He also wrote some stage productions through this time. However, he decided to follow his dream and wrote a film, 'Papadopoulos and Sons.' He took a loan from his business and went ahead with the film.

Crew

Marcus Markou - Writer / director

Sara Butler - Producer

Andrew Markou - Executive Producer

James Friend - Director of Photography

Sebastien Morrison - Editor

Anji Carrol - Casting

Julian Fullalove - Production Designer

Stephen Warbeck - Composer

Cast

Stephen Dillane - Harry Papadopoulos

Georges Corraface - Spiros Papadopoulos

Ed Stoppard - Rob

Georgia Groome - Katie Papadopoulos

Selina Cadell - Mrs. Parrington

Cosima Shaw - Sophie

Frank Dillane - James Papadopoulos